Sheila Salemme is a creative director and fashion designer known for building refined, emotionally resonant brand worlds. As the founder of Delana Muse and Kuma Vida, she has led creative direction across product design, photoshoots, campaigns, and brand identity, shaping cohesive visual languages from concept to execution.
Her work is rooted in intentionality, balancing strong aesthetic vision with a deep understanding of how customers connect with a product. From directing photoshoots to refining brand voice, she approaches every touchpoint with clarity, consistency, and purpose.
Sheila brings a founder’s perspective to her work; understanding how to create impactful, elevated creative within real-world constraints, and how to translate brand identity into visuals that drive both connection and conversion.
Her work is rooted in intentionality, balancing strong aesthetic vision with a deep understanding of how customers connect with a product. From directing photoshoots to refining brand voice, she approaches every touchpoint with clarity, consistency, and purpose.
Sheila brings a founder’s perspective to her work; understanding how to create impactful, elevated creative within real-world constraints, and how to translate brand identity into visuals that drive both connection and conversion.